Anyone can run ads. But not everyone can run profitable ads. With rising competition, businesses waste money on poorly targeted campaigns. Here’s how to ensure your Facebook and Google Ads deliver maximum ROI.
1. Define Clear Goals
Are you aiming for leads, sales, or awareness? Every campaign must start with a SMART objective.
2. Nail Your Target Audience
Facebook: Create custom & lookalike audiences.
Google: Use in-market & affinity audiences.
3. High-Converting Creatives
Use scroll-stopping headlines, strong CTAs, and visually appealing creatives. A/B test videos, carousels, and images.
4. Landing Page Optimization
Don’t send traffic to a generic homepage. Build dedicated landing pages optimized for conversions.
5. Budget Allocation & Bidding
Start small, scale what works. Use automated bidding strategies like Target CPA and ROAS.
6. Retargeting
80% of buyers don’t convert on the first click. Use retargeting ads to bring them back.
7. Track & Measure
Install Meta Pixel & Google Tag Manager. Measure cost per lead, ROAS, and conversion funnels.
